Encyclopedia Entries and Definitions

  • Derhy Kurtz, B.W.L. (forthcoming) ‘Content Communities’ in Merskin, D. and Golson, J.G. (eds) SAGE International Encyclopedia of Mass Media and Society. New York, NY: SAGE Publications.

 

  • Derhy Kurtz, B.W.L. (forthcoming) ‘Audience Involvement Model’ in Cunningham, I. and Golson, J.G. (eds) SAGE Encyclopedia of Advertising and Society. New York, NY: SAGE Publications.

 

  • Derhy Kurtz, B.W.L. (forthcoming) ‘Fake Product Ads’ in Cunningham, I. and Golson, J.G. (eds) SAGE Encyclopedia of Advertising and Society. New York, NY: SAGE Publications.

 

Encyclopedia Social Media and Politics

  • Derhy Kurtz, B.W.L. and Bourdaa, M. (2014) ‘Fanpage’ in Harvey, K. and Golson, G.J. (eds) Encyclopedia of Social Media and Politics. New York, NY: SAGE Publications.

 

  • Derhy Kurtz, B.W.L. and Bourdaa, M. (2014) ‘Television and Social Media’ in Harvey, K. and Golson, G.J. (eds) Encyclopedia of Social Media and Politics. New York, NY: SAGE Publications.
You can find the Encyclopedia on Amazon.COM, Amazon.co.UK and Amazon.FR
You can also read about the book on the Publisher’s page.

 

(as Derhy)
encyclopedia major marketing strategies

  • Derhy, B.W.L. (2013) ‘HBO – “Underdog” Strategy’ in Selden, H.
    (ed) Encyclopedia of Major Marketing Strategies. Farmington Hills, Michigan: Gale / Cengage Learning.
    featured as one of the encyclopedia's Top 10 entries

 

  • Derhy, B.W.L. (2013) ‘BBC – “Wonderful World” – Strategy’ in Selden, H. (ed) Encyclopedia of Major Marketing Strategies. Farmington Hills, Michigan: Gale / Cengage Learning.
You can find the Encyclopedia on Amazon.COMAmazon.co.UK and Amazon.FR
You can also read about the book on the Publisher’s page.

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