Last year, I wrote two entries for the Encyclopedia of Major Marketing Strategies (EMMS); one on the BBC‘s ‘Wonderful World’ strategy, and another on HBO‘s ‘Underdog’ strategy. I have just seen the...
Some time ago I co-wrote with Mélanie Bourdaa (Université Bordeaux 3) a couple of entries (on ‘Television and Social Media’ and ‘Fanpages’) for the Encyclopedia of Social Media and Politics....
Quite a while ago, almost two years now, I wrote a chapter on the audience’s reaction to the Americanization of a British programme in a book edited by Rebecca Williams (University...