Chapitres d’ouvrages et articles de revues scientifiques

Derhy Kurtz, B.W.L. (forthcoming) ‘Outstanding Television Branding and Reformatting’ in Phillips, I. (ed.) Doctor Who: Fans, Fantasy and the Infinite Brand, London: I.B. Tauris.

rise of transtexts pre cover

Derhy Kurtz, B.W.L. (forthcoming) ‘Issues of Canonicity of Transmedia and Transprogramme Extensions’ in Derhy Kurtz, B.W.L. and Bourdaa, M. (eds.) The Rise of Transtexts: Challenge and Opportunity. New York: Routledge.

Derhy Kurtz, B.W.L. and Bourdaa, M. (forthcoming) ‘The World is Changing… and Transtexts are Rising’ in Derhy Kurtz, B.W.L. and Bourdaa, M. (eds.) The Rise of Transtexts: Challenge and Opportunity. New York: Routledge.

Knox, S. and Derhy Kurtz, B.W.L. (forthcoming) ‘Transmedia Storytelling versus Narratives: A Narrative Study of Sitcoms’ in Derhy Kurtz, B.W.L. and Bourdaa, M. (eds.) The Rise of Transtexts: Challenge and Opportunity. New York: Routledge.

The Book hasn’t been released yet.

Derhy Kurtz, B.W.L. (2014, forthcoming) ‘Transmedia Practices: a Television Branding Revolution… and It’s Just Getting Started’ in Derhy Kurtz, B.W.L. (ed.) ‘Branding TV: Transmedia to the Rescue’ Special Issue, Networking Knowledge: Journal of the MeCCSA-PGN, Vol 7, No 1.

The Special Issue hasn’t been released yet. Once it is, you can find it on the Publisher’s page.

(as Derhy)

Derhy, B.W.L. (2013) ‘La Stratégie de Marque de la BBC et des ses Programmes dans le Monde’ in Laurichesse, H. (ed.) La Stratégie de Marque dans l’Audiovisuel, Paris: Armand Colin.

This chapter (in French), divided in four parts, analyses the BBC’s branding strategy, notably through the study case of Doctor Who, from 2005 to 2012. After establishing how such an inherently British programme was adapted to an international market, it presents the use of BBC Worldwide as a means to brand and distribute the show worldwide, before discussing how the BBC adapted its marketing strategy to the current technological situation, and eventually illustrating how the transmedia phenomenon was apprehended, from books to audio plays, through video games and vast exhibit.

You can find the book on Amazon.COM, Amazon.co.UK and Amazon.FR

You can also read about the book on the Publisher’s page.

Derhy, B.W.L. (2013) ‘Cult Yet? The ‘Miracle’ of Internationalization?’ in Williams, R. (ed.) Torchwood Declassified: Investigating Mainstream Cult Television, Londres: I.B. Tauris.

The sci-fi series Torchwood started on BBC3 as a small spin-off from an immensely successful programme, Doctor Who. After discussing Torchwood’s prior positioning in relation to the cult and mainstream labels, this chapter analyses the unexpectedly violent reaction of Torchwood’s fans with regards to the use of American cult Television writers on the programme’s latest series, and how the latter impacted on Torchwood’s cult and mainstream status. By addressing the viewers’ negative response towards Miracle Day, this paper exposes the opposite consequences which resulted from the latter. It finally outlines the impermanency of this situation, and the long term repercussions which may arise from it.