My article featured in Encyclopedia’s Top 10 list

Last year, I wrote two entries for the Encyclopedia of Major Marketing Strategies (EMMS); one on the BBC‘s ‘Wonderful World’ strategy, and another on HBO‘s ‘Underdog’ strategy.

encyclopedia major marketing strategies

I have just seen the Title pages of the EMMS and found out that one of the entries I had written was featured as one of the encyclopedia’s Top 10 entries on its ‘Highlights’ page. Quite an honour.

For those interested in this comprehensive academic collective work on marketing, it can be found at Amazon.COM, Amazon.co.UK and Amazon.FR. More information can also be found at the Publisher’s page.

 

You can also see more of my encyclopedia entries and definitions here.

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