Derhy.TV
7 posts
In Spring 2013, I was offered by Networking Knowledge, MeCCSA‘s PGR Journal to direct/edit a special issue of their Journal, as guest-editor. A year later, this Special Issue, entitled ‘Branding TV: Transmedia to the Rescue’ is finally! I am, therefore, very happy to present you my first publication, not as […]
Last year, I wrote two entries for the Encyclopedia of Major Marketing Strategies (EMMS); one on the BBC‘s ‘Wonderful World’ strategy, and another on HBO‘s ‘Underdog’ strategy. I have just seen the Title pages of the EMMS and found out that one of the entries I had written was featured as one of the […]