Last year, I wrote two entries for the Encyclopedia of Major Marketing Strategies (EMMS); one on the BBC‘s ‘Wonderful World’ strategy, and another on HBO‘s ‘Underdog’ strategy. I have just seen the Title pages of the EMMS and found out that one of the entries I had written was featured as one of the […]
Encyclopedia
2 posts
Some time ago I co-wrote with Mélanie Bourdaa (Université Bordeaux 3) a couple of entries (on ‘Television and Social Media’ and ‘Fanpages’) for the Encyclopedia of Social Media and Politics. I am glad to announce that the three-volume, 1640 pages encyclopedia has just been published by SAGE (in New York). To briefly […]