24th Mar 2014

My article featured in Encyclopedia’s Top 10 list

Last year, I wrote two entries for the Encyclopedia of Major Marketing Strategies (EMMS); one on the BBC‘s ‘Wonderful World’ strategy, and another on HBO‘s ‘Underdog’ strategy. I have just seen the...

08th Mar 2014

SAGE’s ‘Encyclopedia of Social Media and Politics’ published

Some time ago I co-wrote with Mélanie Bourdaa (Université Bordeaux 3) a couple of entries (on ‘Television and Social Media’ and ‘Fanpages’) for the Encyclopedia of Social Media and Politics....