07th Apr 2014

My first publication as Editor is out!

In Spring 2013, I was offered by Networking Knowledge, MeCCSA‘s PGR Journal to direct/edit a special issue of their Journal, as guest-editor.     A year later, this Special Issue, entitled...

24th Mar 2014

My article featured in Encyclopedia’s Top 10 list

Last year, I wrote two entries for the Encyclopedia of Major Marketing Strategies (EMMS); one on the BBC‘s ‘Wonderful World’ strategy, and another on HBO‘s ‘Underdog’ strategy. I have just seen the...